02 Sep 2022

What is the triggered Mail Marketing & its benefits in Digital Marketing

"When it comes to digital marketing, making the most of every opportunity to connect with your target market and staying up to date on new tools are critical."As a result, we will discuss trigger marketing, a highly successful tactic that is closely related to email marketing.

Points to discuss

What is Trigger Marketing?
Triggered Email type.
Benefits of Trigger Marketing?

Let's get started with our first question.

1. What is Trigger marketing?

Trigger marketing entails sending messages or notifications at a specific time in response to an event (event-based marketing). To maximize customization, various user actions result in various messages being sent. More importantly, contacting customers at the ideal time increases the possibility of conversion.

Everything in this type of marketing is based around "events." A user action (downloading an eBook, staying on your website for more than two minutes, installing an app, etc.) or a specific date (Father's Day, Christmas, Black Friday, etc.) can be considered an event. A specific user receives a tailored response from each of these events. For instance, you could send users who have planned to party in the event of the New Year an email about finding a vacant place for a New Year party.

Automating marketing is one of the most crucial factors. By using tools like HubSpot, Mail-chimp, mailer & Moosend, etc., we can accomplish this and maximize impact while spending the least amount of time possible on the creation of highly sophisticated campaigns.

Another thing to keep in mind is that, even though trigger marketing campaigns often use emails as an example, they are not exclusively email-based. Another development to watch out for is trigger-based mobile marketing, which can help you make the most of your app.

As long as your strategy permits it, trigger email campaigns can be sophisticated and complex. These are a few of the most typical "key moments" for such campaign launches as a starting point.

2. Trigger Email Types

Welcome emails When a user completes the subscription process, they are added automatically to your mailing list and receive this type of email in their inbox. A welcome email typically sounds appreciative, engages the reader, and makes a promise to provide more value in the future.
Reactivation emails These emails are designed to win back customers who have been relatively inactive for a while. Reactivation emails request that the conversation be restarted and remind the subscriber of the benefits they receive from the business. It's a good idea to remove inactive subscribers from the mailing list if reactivation emails are unsuccessful.
Abandoned shopping cart emails. An "abandoned shopping cart" email is sent to subscribers who add a product they like to their shopping cart but do not complete the transaction. This style of trigger email seeks to guide leads through the decision-making process and convert them into customers.
Transactional emails Emails of this nature are sent to confirm a purchase, order, or payment. Transactional emails are a way to let the customer know that you've received their payment and are sending their product.
Birthday emails Companies send these emails to customers to recognize their birthdays. Users' birthdates should be collected in the footer of emails and subscription forms to make this possible.

3. A Benefit of Trigger Emails

Trigger Marketing Makes Clients Feel Special

Advertising and mass emails have become tiresome to people. Sending emails that respond to the user's needs at a specific time is an example of great customer service that boosts satisfaction and increases the likelihood that customers will recommend you to their network. Personalized messages are more memorable and leave a greater impression.

It raises awareness of the brand.

By treating your potential customers well and demonstrating that you care, you leave them with a favorable impression of your business even if they do not convert. When they are ready to buy, they will be much more likely to recall you.

Significant Time and Resource Savings

You can easily perform very complex segmentations thanks to CRM software. Your team will be able to focus their time and effort on developing strategies, coming up with brilliant ideas, and monitoring and enhancing results.

It produces better results for your business.

In a nutshell, event-based client communication maximizes conversion opportunities throughout the entire sales funnel.

Conclusion

Digital marketing is all about making the most of every opportunity to connect with your target market. Trigger marketing entails sending messages or notifications at a specific time in response to an event (event-based marketing). This allows you to maximize impact while spending the least amount of time possible on the creation of highly sophisticated campaigns. Triggered emails are designed to guide leads through the decision-making process and convert them into customers. Direct communication with your clients and consumers can be accomplished through email marketing. Trand 1 is a digital marketing agency in the USA that uses every efficient method, including email marketing, to grow your business.